I had a great meeting today with Gavin from the cleaning company. He is having great results with the first line of offline marketing with the pens and magnets. He’s built two new customers for himself in the past few days just with that line of marketing. Instead of moving on to online marketing this time around he wanted to think of a few more offline marketing strategies. Offline marketing strategies is getting the word of your business out there without using the internet.
Some strategies that I have used in the past and has worked nicely are t-shirts and magnets for your car as opposed to the traditional bumper sticker, because it’s removable. If your business is traveling around on people’s shirts and cars that is the best way to get the word out to a lot of people at once without using online marketing. So, we sat together and designed a two different t-shirts and three different bumper stickers.
While we were online designing the t-shirts and car magnets we discovered there was going to be a business fair in town the next week. I told him that would be the best way to get the word out and give away some of his pens, magnets, car magnets and shirts so that people would definitely remember who his business was and maybe gain some new customers.So, that was the proposed plan for gaining new customers. The booths were free to businesses so we reserved one and now it was just time to wait for the merchandise to come in and hopefully the new customers piling in wanting cleaning done.
I think during our next meeting we will be moving on to online marketing strategies because we have exhausted most of the offline marketing strategies that I know for sure that works.