The cleaning business that I have been working with, out of London, is Kudu Services. The name is great and it is a great business to work with. Gavin is easy going and very open to all of my marketing ideas. We had a meeting this morning to go over how well both offline and online marketing were going. He reached his 1000th like three days after starting his contest and he has already given his free gift to the winner.
The result of the free gift was an on going customer, which is what the ultimate goal was. The winner was the owner of a small office inside of a larger office building. The winner loved the results so much and shared it with the whole office building as well. This resulted in one new client within the building as well. Gavin decided to give her two more hours of free cleaning for the referral, which I thought was a great idea. I told him referrals gifts were a great way to get his customers involved in recruiting new business.
Now, that we pretty much have the word out there about the business we have decided not to do as much offline marketing for now. We are just going to stick to online marketing and getting more traffic to his actual website. I have a plan in place that will get his page to the top of Google search results for his area and when someone is searching for office cleaning London, Kudu Services will be the number one search result. This plan should take around a month to
Today’s meeting with Gavin went great. We discussed all the online marketing strategy plans that I have available and that I know that works. The plan is to build him a website and social media pages and make sure that people see them.
Building likes and favorites on social media pages ensures that everyone in your area can see your business pages and if they like your business they can share them with their friends. Once you build your pages and site, the first thing that I usually suggest doing is share them with your friends. While they may not need your services, they can build up the traffic to your sites and likes or favorites or follow your pages.
Also, you can have a contest on your pages requesting your friend share your page in exchange for a free gift or service then that is a cool way to get your friends and customers involved in getting the word out there about your business. So, we decided we were going to run two contests. Both on Facebook for the 100th like and 1000th like on the page. The 100th like will get merchandise and the 1000th like will get an hour of cleaning services at no cost to the winner.
I had a great meeting today with Gavin from the cleaning company. He is having great results with the first line of offline marketing with the pens and magnets. He’s built two new customers for himself in the past few days just with that line of marketing. Instead of moving on to online marketing this time around he wanted to think of a few more offline marketing strategies. Offline marketing strategies is getting the word of your business out there without using the internet.
Some strategies that I have used in the past and has worked nicely are t-shirts and magnets for your car as opposed to the traditional bumper sticker, because it’s removable. If your business is traveling around on people’s shirts and cars that is the best way to get the word out to a lot of people at once without using online marketing. So, we sat together and designed a two different t-shirts and three different bumper stickers.
When it comes to looking to start a new business it can be tough, if you don’t pick the right business for you. I have another new client coming on board from London. The client’s name is Gavin. He’s having a hard time marketing his cleaning business. My job is to help him discover his business and market it. Discovering your business style is a tough job in the beginning. Once you do discover it, then you’re on the right track.
Sometimes cleaning businesses can be a tough sale. A lot of people want to do the cleaning themselves or hire someone they know to do it. So the ultimate goal in this situation would be to let your customers get to know the real you and what your business is about. Brand yourself and make it personal. Personal branding can be hard when you don’t know how to begin. The first rule is always get to know your competition. After you learn how they are getting their customers you can kind of learn from them. This way you can get to know what you want your potential customers to be like. Once you discover that you can brand your business accordingly.