Offline marketing is what Taylor-Supply specializes in. Marketing your business online has clearly taken over and has kind of pushed offline marketing to the side if you will. I firmly believe that online marketing in conjunction with offline marketing can give you a massive amount of business.
One popular form of offline marketing are business cards. Lots of people say that business cards are not as effective as they once was which may be true but to say they do not work at all would be incorrect. The style and design of your business card has a lot to do with if people will throw it away or actually use it.
When you give someone a business card it should be visually appealing and feel good in your hands. You may not have known but if you use these 2 principals when making your business card whomever you give it to will make sure to keep it.
A popular form of offline marketing that people do not pay attention to is pens. Pens can be highly effective when getting someone to remember your business. There is always a good and bad side. The bad side is if you have a regular boring pen then it will most likely be thrown to the side and forgotten but if you have a nice, soft, nicely designed gel pen, then people will keep it and when a times comes up that they need your business services they will quickly grab your pen and get your number.
An excellent way to brand yourself and make you and your company look professional is T-shirts. When you have a business where you let people where what they want it can sometimes look very unorganized. If you have custom made T-shirts with your brand name on it and your website on the back it looks totally professional and will score points in the mind of your customers. Your uniform does not have to be a suit and tie but maybe just a T-shirt in the summer and a hoodie in the winter with your business name on it.
This article breaks down 3 forms of offline marketing and why they are important. Check out my next article where I will explain more tips and tricks of offline marketing.